It appears as though Christopher Nolan wasn't the only guy who thought shooting specific scenes on the gigantic 70mm film cameras was a good idea. Apparently it's the latest thing for a tent pole release.
Michael Bay is first in a line of directors demanding his studio pony up the cash to make his Transformers 2:Rise of the Fallen even bigger and better. Jon Favreau has also expressed interest in potentially putting some biggerness into his Iron Man sequel as well as D.J. Caruso with his Y:The Last Man adaptation.
Studios seems likely to bite. Despite the high cost of making these sequences and the inability for directors to capture live audio due to the incredible sound the cameras make, IMAX scenes have proven to be a good marketing ploy. The Dark Knight alone has pulled more than $60 million from IMAX screens alone.
It seems to be yet another attempt to help the dwindling attendance numbers at the box office. If it's not 3D, it's got to be bigger right? We are slightly excited to see enormous robots battle on a projectors biggest stage. Are you guys sold?