DreamWorks Animation is splurging for a 90-second spot in 3-D during the Super Bowl for March toon Monsters vs. Aliens. Topper
Glasses will be given away at 28,000 retail locations as part of Pepsi/SoBe Life displays. Take that, Coca Cola!
"God bless them," said TargetCast senior veep and director of national broadcast
In an ad market that is the toughest in decades, 30 seconds of airtime during the big game is costing about $3 million.
NBC, which is airing Super Bowl XLIII on Feb. 1, plugged the supersized trailer during its Saturday broadcast of the wildcard playoff game between the Indianapolis Colts and the San Diego Chargers.
We at The Movie Press do love anything and everything 3-D!